Helping Small Businesses take control of their digital marketing efforts

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Where Do We Begin When It Comes To Online Marketing?

To make great decisions for your business' online presence it helps to know how search engines work. Search engines are where it all begins. We will refer to Google in this reference since it's the most widely used search engine. When a consumer is looking for a service or product, they most likely begin with Google. They then can search two ways. Either they know who they are looking for and type that business name in, this is referred to as a branded search, or they don't know who they are looking for, this is referred to as a broad search. Now that we understand the two types of searches, you are probably asking yourself,” How does my business show up for each search? “ That is where you will want to begin. Understanding where your business ranks when consumers are looking for you is important, and so is having a strategy to show up higher for each given type of search.

If your objective is to show up well and convert well only for branded search, then let's schedule some time to chat. Even if you rank well for your name or brand, there may be other factors that can stall conversions. These types of programs require consideration but usually less costly.

If you took the time to search for your business doing a broad search, then you are thinking along the right lines for long-term success. Understanding your ranking and developing proper strategies are key to business growth, especially in a digital world. Searches can begin very broad but be narrowed down using category and geography, an example might be to type “plumber” into Google. You would likely get a very broad range of results from definitions to articles, national ads and maybe a local plumber. To refine the search you might then add the geography by name of city, town, state, or near me. Doing this will likely deliver you the best results. If you didn't rank as high as you would like, then lets' set up a time to discuss why. Sometimes it may just be a few tweaks to your marketing program, and other times it may be a complete overhaul. Either way, we can help you accurately assess and implement a game plan to get your business to the top.

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